Workshops and Training

Increase Your Sales Power and Hone Your Management Skills With
Workshops & Training From Upstate Business Associates

In business, it's not enough to want to succeed. You need to know how.

Our one-day "bootcamp" workshops give you the skills you need to develop smart, effective strategies for your business.

In each session, we'll train you in one of 10 different areas of sales and management. What's more, we'll show you how to directly apply the lessons you've learned to your business.

We can even weave multiple workshops into a customizable, coherent training program. Together, we'll design the syllabus that best suits your needs. Sign up for all 10 courses, or pick and choose only the ones you need.

And don't worry if you're crunched for time. As an added convenience to you, we offer training programs on weekends and evenings. So you don't have to take an extra minute out of your already busy workday. It's perfect for entrepreneurs!

Click on a course to learn more!

Sales Training Courses

Fundamental Sales Skills
Principles of Professional Selling
Principles of Marketing
Measuring and Maximizing Your Marketing ROI
Client Management, Channel Management and "Strategic Alliances"

Management Training Courses

Strategic Planning
The Essentials of Human Resources Management
Developing Supervisor and Manager Skills
Staffing and Recruiting: How to Design a Hiring Process
Interviewing: Selection and Retention Techniques

Fundamental Sales Skills
For those who need the basics about how to craft an effective sales presentation - jam-packed with tried-and-tested strategies that actually work. Learn about:

The Must-Know Techniques of Crafting a Powerful Intro
Why Teleprospecting is Key To Your "Funnel"
How To Create A Knock-Their-Socks-Off Outline
Setting Your Standards For Success
The Care and Feeding of Your Sales "Territory"

Principles of Professional Selling
After taking this course, you'll never fear "closing the sale" again. In this sister course to Fundamental Sales Skills, we train you on the finer points of sales presentations, including:

Easy Strategies To Create Iron-Clad Rapport
Foolproof Methods For Building Your Credibility
"Discovery Sessions", and How To Make Them Work For You
Creating Real Solutions (While Blasting Through Their Objections)
Asking For the Sale - Demystified

Principles of Marketing
Need help designing a marketing plan? Market research got you down? This program was made for you. You'll learn insider secrets on marketing, like:

How to Pinpoint Your Target Customer
Marketing Goals 101: How To Set The Right Ones
Your Secret Marketing Weapon: The SWOT Analysis
The Busy Business Owner's Guide To Market Research
Creating Your Action Plan
How to Set A Realistic Marketing Budget

Measuring and Maximizing Marketing ROI
You already know the Principles of Marketing. But your system is only as good as its results. In this course, learn how to track results, so your marketing strategy continues to work for you:

How to Develop a Powerful AND Do-able Marketing Strategy
It's All In The Timing: Your Marketing Calendar
The System That Tracks All Your Marketing Expenses - And How To Build It
How Your Marketing Expenses Lead (or Don't Lead) To Business Results
Why You Need To Track Your Lead Sources
How To Measure Your Close Rates and Lead Sources

Client/Channel Management and Strategic Alliances
Okay, you've got clients… So now what? If you've ever had trouble luring back "lost" customers, or you want to access your customers' TRUE value, then this course is for you. You'll learn:

The Easiest Client To Sell To, And How To Make Sure They Buy From You Again and Again
Why You Need To Proactively Manage Your Clients and Your Channels
The 4 Types of Complainers… And How To Shut Them Up
How A "Goodwill" Program Can Boost Your Sales
Bringing Back Lost Customers: Your "Win-Back" Strategies
Why You Should Establish Indirect Channels
How To Set Up "Strategic Alliances" Like A Pro

Strategic Planning
Success isn't a secret. It's a strategy. A strong business starts with a plan. In this course, you'll learn the fundamentals of sound business strategy, including:

How To Put Your Vision Into Words
What's A Mission Statement Really Good For, Anyway?
The Business Objectives You Need To Establish NOW
What Elements Make Up A Surefire Business Strategy
Putting Your "Action Strategy" To Work

The Essentials of Human Resources Management
In this course especially designed for supervisors and managers, you'll learn successful management secrets, such as:

What Maslow Knows That You Don't
The 5 Motivation Principles That Will Dramatically Increase Efficiency
The All-Important "HTE Principle" In Your Workplace
What's Your Leadership Style?
Warning: These 6 Steps Will Make Brilliant Leaders Of Anyone
The 5 Steps You Need To Implement In Your Training NOW

Developing Supervisor and Manager Skills
If you need the basics on how to motivate and manage your employees, or you'd just like a refresher, this course is for you. You'll learn tried-and-true tricks for successful management, including:

How To Bring Out Your Inner Coach
What Essential Skills You Already Possess That Make You A Great Coach
What's Your Leadership Style?
How To Harness Your Leadership Potential
The Easy Guide To Developing Your People

Staffing and Recruiting: How To Design A Hiring Process
Frustrated because your new hires turn out not to be all you thought they'd be? This course will teach you everything you need to know about hiring the right people, including:

The Most Common Hiring Mistakes You're Probably Even Making Right Now… And How To Fix Them
What Common Interview Pitfalls You Should Avoid
How To Establish A Rock-Solid Hiring Procedure
How To Specify The Job Requirements You Really Need
What About Your Hiring Standards You Absolutely Must Document

Interviewing: Selection and Retention Techniques
An advanced course for those who've taken our Staffing and Recruiting workshop, or those who just want a finer toothcomb over their hiring. In this course, you'll learn:

The Right - And Wrong - Way To Conduct A Behavioral Interview
The Interview Questions You Must Ask
How To Develop A Useful Interview Guide
How To Take The Guesswork Out Of Starting Pay
You've Hired A Candidate… What Next?
The Real Reason Employees Leave
How To Handle Termination The Right Way

Your Suggested Sales Training Program:

Fundamental Sales Skills
Principles of Professional Selling
Principles of Marketing
Measuring and Maximizing Your Marketing ROI
Client Management, Channel Management and "Strategic Alliances"

Your Suggested Management Training Program:

Upstate Business Associates

Workshops and Training

Increase Your Sales Power and Hone Your Management Skills With Workshops & Training From Upstate Business Associates

Increase Your Sales Power and Hone Your Management Skills With
Workshops & Training From Upstate Business Associates