About Us

At Upstate Business Associates, we train Rochester for business. Our business consultants specialize in sales and management training for small to medium-sized companies in and around Rochester. Let us help you transform your company and your workforce, no matter what stage of business you're in!

Training Rochester For Business

Business is about more than quality products or great customer service. It's about crafting the right sales and marketing plan. About hiring the right people, and managing them effectively. And knowing how to track your financials, so you know exactly how your investments have helped your bottom line.

At Upstate Business Associates, we help you get a handle on all this and more. We fill in the gaps, providing sales, marketing and management training for small- to medium-sized businesses--no matter what stage of business they're in.

Whether you need the basics of marketing and management, or you're looking for more advanced study of sales technique, we have a training program that's right for you.

About Todd, CEO of Upstate Business Associates

Former U.S. Marine Todd Zyra has helped businesses realize their potential for over 15 years. His extensive knowledge of sales, management and business operations help him transform failing businesses, and give already successful ones an added boost of energy.

Todd's clients range from start-ups to Fortune 500 companies. In the past, he's worked with businesses like Sprint, Xerox, Bausch & Lomb, Nextel, The City of Rochester, the U.S. Post Office and West Point Military Academy.